For years, scientists and politicians have been saying that the climate battle will be won or lost in the next decade. That narrative was boosted by the IPCC, which contends global emissions must be halved by 2030 and reach net zero by 2050 to avoid climate catastrophe. Politicians moved quickly to incorporate the 2030 deadline into their speeches and advocates started using it in their fundraising pleas.
After a tepid global response to a decades-long climate saga, urgent action is imperative — but does a ten year deadline oversimplify the science and overall situation? What is the best way to communicate in a way that mobilizes people at home and in the workplace? A conversation on communicating climate urgency with Chris Field, faculty director at the Stanford Woods Institute for the Environment, David Fenton, founder of Fenton Communications, and Renee Lertzman, climate engagement strategist and author.